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 您所選取的商品項目

> Ford Motor Company: Struggle in India

商品編號: W27658
出版日期: 2022/06/13
作者姓名:
Naib, Sudhir
商品類別: Other
商品規格: 15p

再版日期:
地域: India
產業:
個案年度: -  

 


商品敘述:

In April 2021, the giant US automaker Ford Motor Company was facing a decision regarding its Indian operations, which were struggling. It had brought in a new global chief executive officer-its fourth in the past decade-who was tasked with making this choice. The company could remain invested in India, either operating on its own or in a joint venture. It could also decide to manufacture for export or choose to exit the Indian market entirely. Ford Motor Company had to decide on an international corporate-level strategy, all while considering the factors influencing the changing Indian market and the rise of new technology. What would be the best path forward for the automaker? Sudhir Naib is affiliated with.


涵蓋領域:

Strategy;International business;Global strategy;Manufacturing strategy


相關資料:

, (W27659), p, by Sudhir Naib